Damian Ashton was raised in Santa Cruz, California and nurtured in the Northeast. He spent his teenage years as an activist organizing education-based initiatives focused on gender equality, which led him to attend Hampshire College in Amherst, Massachusetts. There he studied Political Economy and Cultural Studies, completing a year-long ethnography on the clothing, clothing brands and subcultural expression. After finishing his BA, he moved to Brooklyn, New York, to pursue a career in marketing strategy. Damian came to DSI with a passion for UX/UI research and design strategy, which is rooted in social ecology and sustainability.