FALL/WINTER 2025

MFA DSI Alum Pilar Finuccio & Center for Urban Pedagogy in SVA Visual Arts Press

Through an interview between Pilar Finuccio (MFA DSI ’18), CUP Executive Director, and Gregory Herbowy, SVA Communications, take a look inside CUP, the award-winning nonprofit dedicated to civic education and engagement.

FOUNDED IN 1997, the Center for Urban Pedagogy (CUP) is a Brooklyn-based nonprofit that produces accessible and engaging visual tools—such as games, books, and posters—that educate people about government policies and systems, and how they can harness that knowledge to effect positive change for themselves and their communities.

Pilar Finuccio (faculty, MFA Products of Design; MFA 2018 Design for Social Innovation) has served as CUP’s executive director since 2023. In that role, she leads a team of seven staffers, who collaborate with freelance artists, attorneys, social workers, organizers, and, through CUP’s youth-education program, high-school students to research and produce a range of printed materials, videos, and interactive kits. Through plain language and inventive graphics and illustrations, these projects explain the intricacies of the street-vendor licensing process, land-zoning laws, tenants’ rights, incarcerated trans people’s rights, and much more. CUP’s work is distributed by government offices, community boards, and local nonprofits throughout the city and beyond; has reached upwards of 500,000 people; and has won multiple honors, including a 2016 National Design Award for Corporate and Institutional Achievement from Cooper Hewitt, Smithsonian Design Museum.

For the last 15 years, CUP has made its home in the Gowanus area, occupying an airy studio in a former can factory, where its neighbors include architects, artists, filmmakers, musicians, and small book publishers. This past summer, Finuccio walked the Visual Arts Journal through the space and talked about CUP’s history, mission, and culture.

Finuccio grew up in Florida and studied graphic design at North Carolina State University. After graduating, she moved back to her home state to work for the O, Miami Poetry Festival, a civic-minded annual event that aims to expose all residents of Miami-Dade County to poetry through site-specific installations and performances.

That experience led her to the MFA Design for Social Innovation program at SVA, with its focus on using design for altruistic ends. While she was a student, CUP’s then–executive director visited the department to talk about the organization’s work; not long after graduating, Finuccio had joined its staff.

“In graphic-design school, I didn’t know that work like CUP’s could be what I did,” she says. “When I saw what CUP was creating, I knew it reflected my interests. I wanted to use graphic design to support education.”

Two years ago, Finuccio joined the faculty of another SVA program, MFA Products of Design, for which she co-teaches the course Design for Public Policy. “It’s very much in the same vein as what we do at CUP,” she says.“It’s about understanding the policy, laws, and systems that shape our society, and seeing where and how the design and decisions that underpin those laws and systems come together.”

Although the bulk of CUP’s work is in print projects, the organization also creates interactive tool kits, designed to guide participants through especially byzantine topics.

The three kits in use right now, “What Is Affordable Housing?,” “What Is ULURP?,” and “What Is Zoning?,” tackle complex and sometimes-contentious housing and land-use issues. “What Is Affordable Housing?” employs a felt wall chart and squares to help participants determine their eligibility for various affordable housing programs. “What Is ULURP?” includes role-playing cards and scripts to dissect the Uniform Land Use Review Procedure, the process through which New York City decides how land within the five boroughs can be utilized. The “What Is Zoning?” toolbox includes plastic tiles, building blocks, and a two-sided game board to illustrate zoning topics like allowable building types, heights, and footprints, as well as neighborhood density. These kits are used throughout the city at community-board meetings, usually with a CUP staffer facilitating the workshop.

Additionally, CUP’s Youth Education program—through which they partner with local teens and educators to help them identify and research issues that impact their lives—often results in short-form documentaries or zine-inspired publications, produced by the students themselves and viewable on CUP’s website, welcometocup.org. These have covered such subjects as gentrification, assessing Bronx residents’ happiness and quality of life, and migrant students in New York City’s public schools.

“The goal is to build civic curiosity, knowledge, and leadership—to have students see themselves as agents of change, and as capable of participating in the city and the systems that make it up,” Finuccio says.

Each year, CUP produces between eight and 10 new or revised projects. Most often, these take the form of a printed work, whether a pamphlet, poster, or comic or picture book. The subject can be straightforward—for example, informing workers of their rights—or intimidatingly knotty, such as how to apply for asylum in the U.S. Depending on the intended audience, a publication can be produced in multiple languages: Vendor Power!, CUP’s 2009 street-vending guide, is in Arabic, Bengali, Chinese, English, and Spanish.

Many of these projects originate in CUP’s Making Policy Public program. In late summer, the organization holds an open call, soliciting ideas from advocates and organizers about policies, systems, or processes that are affecting their communities. The winning entries are chosen by a guest jury and produced at no cost to the submitters through a collaboration among them, CUP, and freelance artists.

CUP for Hire, an initiative through which CUP is a paid collaborator on socially minded education and outreach tools, generates the remainder of the organization’s workload. Past CUP for Hire clients include the Center for Justice Innovation, for which CUP produced a series of picture books and graphic novels for children and teens about understanding and navigating family and dependency courts, and The Door, a long-standing youth-development organization in New York City that serves some 11,000 adolescents and young adults each year.

The CUP staff—comprising artists, educators, and social workers—cultivate a workplace where imagination and big ideas are encouraged. To blow off steam, they’ll gather for a round of exquisite-corpse drawing, posting finished works on the office’s door. On a recent work retreat, everyone was given $25 to spend at a nearby art-supplies store to make something that embodied the role they play in creating social change. (Finuccio built a fanciful pair of binoculars, a symbol for envisioning better futures.) And objects of interest and inspiration are all around, like a handmade flip book about baking apple pie—a gift to Finuccio from one of her SVA students.

Throughout its history, CUP’s mission and culture have been a magnet for notable designers and illustrators. Its cofounders include Stella Bugbee, now the editor of The New York Times’ Style section, who also designed the CUP logo. Collaborators, fellowship recipients, and guest jurors have included such SVA community members as MFA Visual Narrative staffer Sarula Bao, Boyeon Choi (MFA 2013 Illustration as Visual Essay), BFA Illustration faculty and MFA Illustration as Visual Essay alumni Ishita Jain (2020) and Eugenia Mello (2017), Tala Safie (MFA 2018 Design), and Aishwarya Srivastava (MFA 2025 Design for Social Innovation).

“Our work is a testament to how art and design can show us what we have, need, and want for ourselves and each other,” Finuccio says. “It’s a testament to all the care, hard work, and imagination it takes to make this city equitable, just, and beautiful.”

ORIGINALLY PUBLISHED IN THE SCHOOL OF VISUAL ARTS VISUAL ARTS PRESS JOURNAL FALL/WINTER 2025.
WRITTEN BY GREGORY HERBOWY, SVA COMMUNICATIONS & PHOTO BY JEREMY COHEN (SVA BFA PHOTOGRAPHY ’14).