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Afterthought: The Gut Check Workshop with George Aye (SOLD OUT)

CO-Sponsored by afterthought 

About The Workshop:

Trusting your gut is a crucial part of decision-making, but what are the guiding principles that define your judgment? Exactly what qualities and aspects of a project are most important to you? In this interactive workshop, George Aye, co-founder of Greater Good Studio, will walk you through a process for defining your own rubric to evaluate clients. Greater Good Studio has found this approach to be transformative to their business, and it has become an indelible part of the studio’s brand and culture.

Audiences Will Leave With:

  • A clear set of insights about your current portfolio of work as a method for picking new clients and projects
  • A set of personal questions that you can use on those initial calls to get to the key information you need.
  • A framework for writing your next “break up” email
  • A sense of community and belonging with design practitioners who may have similar questions swimming in their brains
  • Insights and learnings from off-record conversations
  • Bellies full of pizza!


About The Facilitator:

George co-founded Greater Good Studio to use design to heal, to be just, to be restorative, Previously, he spent seven years at a global innovation firm before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good he guides clients and teams through complex projects that honor reality, create ownership, and build power. He speaks frequently across the US and internationally. George holds the position of Full Professor (Adj) at The School of the Art Institute of Chicago.


  • 6:00-6:15pm Check in / Registrations
  • 6:15-6:30pm Welcoming & Introductions
  • 6:30-8:30pm The Gut Check Workshop
  • 8:30 pm+ Pizza Party!


Note: This is an in-person event. Please be prepared to wear a mask, and present Proof of Vaccination & Photo ID.

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