“Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society. Companies must benefit all of their stakeholders, including shareholders, employees, customers, and the communities in which they operate.”
– Larry Fink’s Annual Letter to CEOS
SOCIAL DESIGN MEETS ENTREPRENEURSHIP
July 9-13, 2018
10:00 AM- 4:00 PM
Participants who complete the program successfully will receive a Certificate in Social Design and Entrepreneurship
Day 1: Stories, Narrative, Vision, Promise
Participants should come prepared to present an overview of their organizations, their vision and what they want to accomplish during the week.
Introductions to social design, Entrepreneurial Thought and Action®, the creative process and communication design. Through a series of exercises in story telling, participants will refine their mission and vision to integrate social and business value, to be aspirational, yet concrete and actionable enough to inform a strategy for realizing the vision.
By the second day, participants will have written a new brand promise and messaging hierarchy.
Day 2: Mapping the current state
Once the promise is defined, an overview of systems dynamics and mapping will lead to each participant visualizing a map of the system in which their organization exists and touches. This process will also include an overview of research techniques and resourcing.
Determination of conditions for success and methods for determining metrics and indicators will also take place on Day 2.
Lecture: Despina Papadopoulos
Day 3: Ideation, Prototyping
Creating is the word for day three, with multiple exercises and techniques for ideating in broad and novel ways.
Presentations and “user testing” within the group will take place in the afternoon, along with a lecture on prototyping.
Lecture: Archie Coates, Jeff Franklin
Day 4: Prototyping, Presentations
This is the day of “making.” Ideas from day 3 will be further developed in preparation for final presentations on Day 5.
A lecture on physical computing will take place.
An overview on communication and presentations will take place in the afternoon.
Lecture: Benedetta Simonetta
Day 5: Presentations
After a morning spent refining presentations, participants will present to a group of mentors and faculty.