by Maia Kaufman
“A for-profit store that merges sexual and reproductive health — a ‘genius bar’ for vaginas.”
Thesis Paper: (PDF)
The V Store is a welcoming and comprehensive space where women and men can learn more about sexual and reproductive health through curated products, services, and experiences. Staffed with medical professionals and sex educators, it provides a sex-positive, holistic, and judgement free approach to health. It takes power out of providers, and puts it into the hands of the consumers.