DSI Reflecting on Summer 2022’s Community Design for Leaders Course

Kendall Murphy (2017)

“A concept that inspires more environmentally sustainable eating habits among the New York metal music community.”

Process Paper: (PDF)


Every year the average American consumes approximately eight hundred pounds of animal products, with negative effects that include more global greenhouse gas emissions than all transportation combined, consumption of half of all fresh water in the US, and contribution to ocean dead zones. Redemption Food incentivizes the New York metal music community, which research shows is a concerned one with great potential, to change their consumption habits through a narrative that uses fast food data integrated with their cultural aesthetics.

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