DSI Why DSI? Corwin Green. That’s Why.

Jeffrey Franklin runs a design office called PlayLab, Inc. on Perry St. in the West Village with his best friend, Archie Lee Coates IV. They work on anything and everything under the sun, as long as they find it interesting. They’re currently in the middle of building the world’s first water-filtering floating pool in the East River with Family Architects called + POOL, designing a hideout in the woods in upstate New York, and operating and designing a quarterly architecture publication called CLOG. Together they’ve helped launch a pie shop in Alabama, a graduate-level course in Saudi Arabia, and may or may not have just designed and built a truck for Bruno Mars. They’re not always sure what they’re doing or where they’re going, but they like it that way. Their office motto is: “We’ll see what we see when we get there.”

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