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dMASS + WeWork: How To Get From Innovation to Industry

March 19, 2015

WeWork Fulton
222 Fulton St
22 Floor
New York, NY 10038
Thursday, March 19, 2015 from 6:30 PM to 8:30 PM (EST)

Established businesses need to adapt to benefit from the disruptive power of start-ups and entrepreneurs. As resources become scarce, opportunities emerge from disparate sources – crowds, individuals, even living systems (like the human body). The currency of success is no longer just dollars and cents – it is information, and the conscious design of the pathways through which innovation delivers value. Start-ups may intuitively recognize the importance of design but for corporations, design could be the difference between survival and obsolescence. Breaking out of old paradigms and connecting innovators with institutions is the challenge today’s trailblazers must solve. dMASS is facilitating the conversations that will enable start-ups and corporations to develop a common language and a shared understanding of how to create and deliver the most value for a sustainable society.

The Minedwell Trailblazers event on March 19th, 2015 will feature:

  • Cheryl Heller on “Why Social Design is Good For Growing Business,” a speech about how most companies believe that if you want a blockbuster product, you spend your resources designing and marketing that product. Social design works on the systems around that product as well, creating the conditions for innovation, impact and market receptivity.
  • Julia Gilroy from Body Labs on “The Next Gen Design Platform: You.” Julia will talk about Body Labs’ technology platform and how the human body will be the next important interface between businesses and consumers. Body Labs shares their vision of a world in which all consumers will have digital body models as part of their online identities, and how, with these body models, the reality of mass customization can become a reality.
  • Jaime Melendez, an innovation, R&D and strategy executive with experience in identifying, analyzing and deploying novel information technologies at Merck & Co., Inc., on the role of enterprise in collaborating with early-stage start-ups.

Minedwell Trailblazers is a collaborative discussion between large enterprise, startups and cutting edge futurists on the direction of the sustainability economy. dMASS, a New York-based startup focused on tracking innovations that change the relationship between natural resources and business performance, selects the technologists, artists, designers and thinkers who are changing the way we will eat, sleep, work and play in a world of limited resources.

Come join us for an evening of cocktails and conversation to discover how a future of unbridled creativity and opportunity will be driven by innovation.

136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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