For her thesis project at DSI, Yena created a platform called “Hey Mama,” that helps new mothers recognize postpartum depression and guide them to the help they need.
Postpartum depression affects one in seven mothers in the U.S., and Hey Mama increases the likelihood women identify its symptoms and will seek help if they need it.
This international competition is centered around interaction design, which strives to create meaningful connections between people and the products and services they use. IxDA is the first and largest community for those interested in interaction design. The winner will be announced in February at the IxDA Conference in Lyon, France.
While the US Preventive Services Task Force recommends all mothers be screened for PPD, more than half of the women with symptoms go undetected and undiagnosed. Through her research, Yena found that lack of social support for new moms wasn’t the problem; instead, these women were receiving the wrong kinds of support from their friends and family, at the wrong time.
Yena says, “I believe HeyMama demonstrates just how far design can go to transform the quality of social interactions – facilitating truly supportive connections that make a real difference to our lives.”
Watch Yena’s presentation of Hey Mama at her thesis show here.