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136 W 21st St,
5th Fl.
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(212) 592–2205

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by Yuka Uogishi

“YUBIKIRI is a photo contribution site aiming to generate a conversation about sustainable energy.”

Japan had a devastating nuclear accident. Just four years later, no one seems to care or discuss it. How can we begin to talk about it again? The design solution is YUBIKIRI. YUBIKIRI, which means pinky promise in Japanese, presents information about seventeen simple actions including exchanging an incandescent bulb with a LED one to contribute to shifting toward sustainable energy. The contributors pick the action that they want to commit to, and upload a picture of their finger art through Instagram or Twitter with #yubikirime or by mail.

Thesis Paper: (PDF)

136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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