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MFA Design for Social Innovation

MFA Design for
Social Innovation

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136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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by Yena Lukac

“Addressing perinatal mental health problems by building a strong, active and knowledgeable support system for new mothers.”

Thesis Paper: (PDF)

One in five women experience prenatal or postpartum depression, yet most new mothers aren’t prepared for it. Despite the government’s recent recommendation to screen all pregnant women and new mothers, the current way of screening isn’t effective due to its stigma and fear. To address that, mothers need a screening tool that is presented in the right context and helps her to be aware of her mental status continually. HeyMama helps mothers access and communicate their moods and specific needs frequently with a small circle of friends and family. Based on that, our experts guide them with the tailored advice and present Postpartum Depression symptoms in a personal and compassionate way. By doing so mothers learn what is normal and what isn’t, and to know when to ask for help. It also increases access to the treatment by providing concierge service to match and place a back-up counselor during the pregnancy.

136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

SUBSCRIBE