Step-by-step makeup tutorials posted to YouTube receive millions of views from women who want help with their beauty routines. We decided to flip the message of a typical makeup tutorial to reveal the ugly truth — women are unknowingly harming their health every single day, just by applying their makeup.
Students Meghan Lazier, Michelle Kwon, Haya Shaath, Liora Yuklea and Covadonga Abril-Paredes created this campaign as part of a workshop on Designing Social Movements with DSI faculty member Lee-Sean Huang.
Learn more about their campaign at http://prettyuglycoverup.tumblr.com
Photo by Lee-Sean Huang