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Step-by-step makeup tutorials posted to YouTube receive millions of views from women who want help with their beauty routines. We decided to flip the message of a typical makeup tutorial to reveal the ugly truth — women are unknowingly harming their health every single day, just by applying their makeup.

Students Meghan Lazier, Michelle Kwon, Haya Shaath, Liora Yuklea and Covadonga Abril-Paredes created this campaign as part of a workshop on Designing Social Movements with DSI faculty member Lee-Sean Huang.

Learn more about their campaign at http://prettyuglycoverup.tumblr.com

Photo by Lee-Sean Huang
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136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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