Marc Rettig is principal of Fit Associates, where he uses research, guided cultural immersion, and communication design to build bridges between product organizations and the lives of the people they affect. Fit’s work also includes community-building efforts, the nurturing of local food systems, and bridge-building between disconnected elements of society. Marc’s 30-year career has been guided by an interest in people, systems, communication, and the power of design. Marc has taught at Carnegie Mellon University’s Graduate School of Design and at the IIT Institute of Design in Chicago. Marc frequently speaks and conducts hands-on workshops in industry and academic settings around the world and currently serves on the advisory boards of The IxDA, IxDA’s Interaction Awards, and Rosenfeld Media.