Archie Lee Coates IV is a founder and partner at PLAYLAB, INC., an extremely multi-disciplinary creative practice founded in 2009 in New York, and run with Jeffrey Franklin, Jonathan O’Brien and Ryan J. Simons. With no particular focus, they explore things that interest them by initiating and working with others on ideas. The past has included: a pie shop called PieLab in Greensboro, AL, giant WORMS for the New Museum of Contemporary Art, and a re-brand of America for SFMOMA. In 2011 he co-founded the quarterly print publication called CLOG, and in 2010 co-founded + POOL with Family New York, an initiative to build a water-filtering floating pool in New York’s East River. He is the Executive Director of Friends of + POOL, the non-profit dedicated to building + POOL. He also makes paintings under the name OTTO MILO.