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MFA Design for
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136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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Be Social Change

March 23, 2015

BSC Class: Personal Power – Communication Design and Social Impact

Join Be Social Change on Monday, March 23 from 7 PM to 9 PM for Personal Power: Communication Design and Social Impact with Cheryl Heller, Chair –  MFA Design for Social Innovation at SVA.

Communication is the most important and underrated skill people need today, and the greatest tool for achieving success, building strong connections, and having impact. Communication is what gets you heard, followed and loved.

Communication is also the basis of all relationships, in business, society, family, friends and with nature.
In this workshop, participants will learn the essentials (and secrets!) of communication design, from finding your personal voice, to building compelling logic to making persuasive presentations.

WHAT YOU’LL LEARN:

  • How to get rid of jargon, get in touch with and say what you really mean.

  • How to recognize the invisible dynamics of an audience.

  • How to develop a personal voice.

  • How to structure communication for maximum personal and social impact.

WHO THIS CLASS IS FOR:
Professionals, designers, and entrepreneurs who want to increase their personal power through communication.

INSTRUCTOR BIO:
Cheryl Heller is the Founding Chair of the first MFA program in Design for Social Innovation at SVA, and the founder of the design lab CommonWise. She is a business strategist and communication designer who has founded two companies and taught creativity to leaders and organizations around the world, helped grow businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated moribund cultures, and designed strategies for hundreds of successful entrepreneurs.

She is an Advisor to PopTech, a Senior Fellow at the Babson Social Innovation Lab, and the Lewis Institute, on the Innovation Advisory Board for the Lumina Foundation, and serves on the board of DataKind. She has written for many publications, including the Unreasonable Institute, Good.is, NextBillion, Forbes and Dowser.

Cheryl is an AIGA medalist, and has been profiled through articles in the New York Times, the Boston Globe, BusinessWeek, Graphis, and Communication Arts. Her work has been published widely. You can learn about her background here.


136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

SUBSCRIBE