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Cheryl Heller Dear Jeff Bezos, Have You Ever Been to the Amazon?

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MFA Design for
Social Innovation

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136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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Disruptive Design: Research and Insights

SIG-5350
Disruptive Design: Research and Insights
Fall semester
Tuesday 6:00 – 9:00
Instructor: Ksenia Pachikov

An exploration of the processes, thinking and practices of primary, ethnographic based research; in this course, students explore how to collect compelling user stories as they come to understand the nuances of behavior, culture and emotion in the lives of their audiences. Students explore how to meaningfully connect user and audience understanding to strategies for enterprise and social change.

136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

SUBSCRIBE