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Cheryl Heller Joins the SOCAP Good Capital Project

We at SOCAP are excited to announce that Cheryl Heller, President of The Measured Lab, a firm dedicated to measuring the impact of design on social challenges, has joined the Good Capital Project team to partner in producing our two-year project that will reimagine the future of impact investing; scaling it from an emerging industry to a structural force for good in the global economy.

That project launches on Monday, June 19, at Convene in Midtown in New York City. The goal of the Good Capital Project is to bring the best minds together to focus energies, align vision, and look beyond current best practices to set daring goals for the future of impact investing.

The format of the day will include plenary sessions, where category experts will provide an overview of opportunity areas and issues; break out design sessions where smaller groups will collaborate to further define strategies and goals on specific issues of relevance to them, and presentations by the individual teams on the work they accomplished together. Each working group will have a facilitator to guide them through the creative process.

Participants will enjoy an opportunity to:

  • be part of an initiative that will define the future in the impact space
  • ensure that their voice, and the needs of their sector are part of that future and establish a place in it
  • learn from people with new perspectives, at every part of the ecosystem
  • increase their own success, whether as an investor or an entrepreneur, and
  • help make money a more powerful force for good.

“This day is simply the launch of our two-year initiative to shape the future of impact investing,” said Rosa Lee Harden, Executive Producer of SOCAP. “We all know that in almost every way impact investing is in its infancy and we know the broader community is ready to take up the challenge of shaping the future so that we can continue accelerating the growth of the field.”

Impact investing has enormous and still largely untapped potential to help solve the intractable problems facing humanity –– while delivering return to investors –– but only if we can create shared understanding, drive greater collaboration, and build the underlying systems and tools needed to accelerate capital flows into purpose-driven investments.

To that end, we already have a committed, diverse cohort of leaders representing the entire ecosystem of the impact investing world; from major financial institutions, asset managers, major Wall Street banks and financial firms, international development organizations, community investors, angel networks, philanthropy, family offices, governmental organizations, measurement, and social enterprises, entrepreneurs and more.

Our design process will identify the grand challenges needed to redefine the future of the industry. Following the one-day event, a series of interconnected projects will be developed to address these grand challenges, and carried out over the next two years, including major convenings in conjunction with the next two SOCAP global events.

We believe that it is time for this market to move to the phase of coordination in order to accelerate the flow of capital to good, from Wall Street, the public sector and the philanthropic sector, as well as pioneering impact investors. We never could have done this without joining with the group of new investors who know how Wall Street works at scale.

Cheryl is no stranger to SOCAP. She has attended several times over the past decade and will be partnering with us to facilitate the design experience. She has been an active participant in the growth of the impacting investing sector. She is also the Founding Chair of the first MFA program in Design for Social Innovation at SVA, founder of the design lab CommonWise and winner of the prestigious AIGA Medal for her contribution to the field of design. She is a business strategist and communication designer who has taught creativity to leaders and organizations around the world, helped grow businesses from small regional enterprises to multi-billion global market leaders, launched category-redefining divisions and products, reinvigorated moribund cultures, and designed strategies for hundreds of successful entrepreneurs.

“Most events make people feel good for a day or two, and send them home with a collection of business cards,” said Cheryl, “But we’re designing the Good Capital Project as a long-term initiative, beginning with a vision that integrates the innovative ideas of our diverse community, and continuing through their implementation over the next two years.”

We are looking forward to convening this day and hope you will want to be a part of it. There are only limited tickets available so be sure to purchase your soon so that you will be able to be a part of this exciting future with SOCAP.

Click here to purchase your ticket to the Good Capital Project. And know that we want and need everyone at the table, so if the cost of the ticket is prohibitive for you or your organization, a significant number of scholarships are being provided. Click here to learn more about scholarship opportunities.

Originally posted by SOCAP | GROUP
136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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