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136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

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Wear Your Values: A New Enterprise from Amer Jandali

Created for the DSI exhibit: Fix! An artful exhibit of tools for solving human problems in 2015,  Amer Jandali ’16 is taking Braceletote mainstream.

Braceletote is a tote bag that folds up and becomes a bracelet. Always handy — it’s designed for the urban commuter. For the person making quick bodega stops during a commute, usually not as a full grocery trip. Braceletote is the answer to those wasted single-use plastic bags.

Many cities and states are recognizing the devastating effects that plastic bags have on the environment, and are taking action to phase them out. Currently 172 municipalities in the US have either banned or placed fees on plastic bags. Which means it’s likely there will be an increased demand for varying styles of reusable bags. While the market currently offers bags that are stuffable, foldable, and packable, there are zero wearables. Which is why Braceletote is the first to address this unmet need.

Still in its early stages, Braceletote is already garnering support. We have partnered with Pollen Brands, a socially good branding agency to develop our brand identity, and established relationships with manufacturers to produce locally in NYC. We’ve got a patent pending and are working with Good Counsel Inc. on a full utility patent.

Braceletote also recently collaborated with Earth Angel distributing to 50 VIPs at New York City’s premier Earth-Hour event. We’ll have our first soft launch on April 30th at Lightfoot Market — a single day pop-up market for sustainable brands. We’re working with Because.News to craft our first press release to be sent out in time for Earth Day.

And we continue to refine the product design, making the wearability a seamless experience, sourcing sustainable fabrics, and developing concepts for a take-back program for the end of its life.

A new site will be live and ready for pre-orders in May, but for now you can find us at: www.braceletote.co

Amer and Braceletote are part of the first class of innovators at the SVA Ground Floor Incubator.
136 W 21st St,
5th Fl.
New York, NY 10011
(212) 592–2205

SUBSCRIBE